Defining Innovation: Resilience As A Strategy

Resiliency in action.

As the marketplace continues to experience radical changes, it's critical for innovation teams to assess, update, and improve what innovation means to their organization.

Marketplace drifts caused by changes in economic conditions, political shifts, demographic evolutions, and technological progress continue to exert pressure on individuals, teams, and organizations.

Under relatively normal market conditions, those that have mostly been prevailing for decades, changes in these areas have been gradual. In the current marketplace, which is global, knowledge based, and computer driven, each one of these domains is undergoing major change leading to radical shifts in marketplace dynamics. This environment produces an entirely new sets of threats, obligations, and opportunities that must be dealt with otherwise risk can increase exponentially,

Innovation teams are uniquely positioned to assess these changes and make new offers that allow organizations to survive and thrive in these conditions.

A Resiliency Strategy Will Make Any Innovation Portfolio More Complete

Growth and transformation are fundamental to most any corporate innovation strategy - including resilience as a valued practice will make it more robust.

Marketplace drifts in any single domain will cause turbulence for most any organization, but when major changes occur within every domain simultaneously - can create radical shifts. A resiliency practice allows an organization to anticipate these shifts and recover quickly and effectively. Yet, most innovation teams do not include resiliency within their organizational structure which significantly increases threats and can drive risk to unmanageable levels.

Employing a resiliency strategy is a practice rarely utilized yet all repeat innovators include it as part of their portfolio of practices.

What Is A Resiliency Strategy?

A resiliency strategy is a plan of action that allows for an organization to recovery quickly from setbacks and rebound from challenges.

Every organization will face adversity, challenges, and setbacks yet few cognizantly plan for life afterwords. Every senior executive, especially senior innovation leader, needs to care about resiliency because it can mean the difference between getting back on top or losing competitiveness forever.

Currently, Boeing is experiencing a prolonged period of adversity and can't seem to recovery from various safety issues - employing a resiliency strategy could enable them to recover more quickly. (See: exit door falls off plane)

Designing and implementing a resiliency strategy will enable your organization to recover quickly from setbacks and get back to business when the inevitable challenge presents itself.

Now let's take a look at the anatomy of a resiliency strategy.

Key Element - Communications

There are many different potential elements to a resiliency strategy including an effective communications practice.

There are a number of different approaches and purposes to a communications strategy that include business development, culture building, education, crisis management, and many, many more. Including an additional resilience framework can enable the organization to rebound quickly through providing powerful leadership, instilling confidence, and transmitting a clear and focused plan after adversities.

Instilling resiliency as a communication philosophy can create a more complete strategy while enabling the organization to respond from disruptions.

Key Element - Skills

Embedding resiliency within the knowledge and skill sets of the organization significantly increases recovery after setbacks, but also allows the org to function more effectively during day-to-day operations.

Creating a confident and strong culture should be the top priority of any senior executive. Not only does it produce better results - it creates an environment where teams will be empowered to conquer most any challenge. Confidence in the ability to cope, problem-solving, creating and executing a plan are all top skills that increase resiliency.

Upskilling to include resiliency should be included in any training program where innovation and adaptability is a priority.

Innovation teams have a wide range of priorities that might seem far from the core business yet including a resiliency strategy should be included.